TWD made the cut again for the LogoLounge Design Annual! Action Research helps to create positive community change, in turn, helping our environment. The logo was born from the idea that it takes a spark to create change. The icon initially represented a spark or asterisk, then evolved into a dragonfly which represents flight and movement. The square helps to give the logo stability and a landing pad for our dragonfly. From here the tagline "sparking behavior changes for good" was developed.
The year was 1995 and the Pringles guy looked like he was from 1935. As a freelancer, I was approached to work on initial concepts for the logo and packaging for the Pringles brand. These were just initial concepts and not produced. Too cheesy? Too wacky? Ahead of my time? Maybe a little dated now, okay, a lot dated! So there is a reason brands evolve decade after decade. A youthful brand like Pringles can reflect current trends and then redesign itself several years later. It's what is needed to stay competitive in
the food and beverage market. It's
soooo 90s! More brand flashbacks!
Action Research approached us about a County of San Diego program to help reduce the use of plastic straws by giving away free stainless steel straws at community events. We needed to create a vehicle for distribution so we designed a visually engaging die-cut piece that houses the straw, helps to educate the public, and we hope to create the behavioral change needed. These plastics end up in our waterways and have harmful effects on > > >
Sandia National Laboratories has renewed their effort to save energy internally through new marketing materials. We used black line art illustrations with bright colors to highlight energy savings through lights, monitors, fume hoods, power strips, and energy saving software that turns off computers when you leave for the day. Hopefully, these good habits will translate to our own personal lives in helping us save energy and money at home! > > >
TWD receives many projects regarding our environment. Two new programs were to plant trees and reduce lawn watering. The city of Bowie, Maryland introduced a rebate program to help pay for some of the cost if you plant new trees. Sometimes we need a little kick in the you know what to get it done. This promotion educates on the value of having trees in your yard > > >
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